Studio

Founder-led. Literally.

A small senior team in DIFC. The people you meet on the first call are the people writing, shooting, buying and reporting on your brand.

Orange print in the studio reading Highly caffeinated and overly worked

Why the name

Every agency claims energy. We put ours in the cup.

Coffee was in our feed long before it was in our brand book. A swirl of milk is an idea forming. A pour is momentum. So the liquid you see across this site is not stock decoration, it's the visual language we built the studio on.

The rest is simple: we would rather be the agency that tells you the truth about your numbers than the one with the nicest deck.

The founding team

Six people. No juniors hiding behind them.

  1. Portrait of Abdul Moiz, Co-founder & CEO

    Led a $70M+ category at Amazon MENA

    Abdul Moiz

    Co-founder & CEO

    Runs the commercial side. Has scaled operations from zero to 10,000+ partners and led a $70M+ enterprise category at Amazon MENA, so growth conversations start with the P&L.

  2. Portrait of Gul E Noh Najeeb, Co-founder, Chief of Creative & Marketing

    Campaign Middle East Creative Faces to Watch 2026

    Gul E Noh Najeeb

    Co-founder, Chief of Creative & Marketing

    Creative direction and storytelling. Named one of Campaign Middle East's Creative Faces to Watch 2026, with work spanning regional e-commerce campaigns for Mercedes-Benz and global content frameworks for Michelin-starred restaurants.

  3. Portrait of Salwa Binte Najeeb, Co-founder, PR & Events Director

    200+ events · 1,000+ influencer network

    Salwa Binte Najeeb

    Co-founder, PR & Events Director

    Owns PR, creators and live moments. 200+ events delivered across corporate, luxury wedding and experiential formats, for brands including Toby's Estate, Saaniya Maskatiya and WRAP.

  4. Portrait of Usman Bin Najeeb, Lead, Marketing & Design

    Concept to content to motion

    Usman Bin Najeeb

    Lead, Marketing & Design

    Leads integrated campaigns and creative execution. Takes an idea from strategy deck to finished design and motion without handing it off.

  5. Portrait of Arsh Zain Dsylva, Founding Team & Key Account Manager

    Built at noon Food and Splash

    Arsh Zain Dsylva

    Founding Team & Key Account Manager

    Keeps accounts growing. Campaign performance and client growth experience built at noon Food and Splash, now applied to media and campaign strategy across regional accounts.

  6. Portrait of Rabia Pamir, Social Media Planner

    F&B and healthcare specialist

    Rabia Pamir

    Social Media Planner

    Plans the feed. Has built the online presence of names including Lumous Clinic and Elite Sweets & Pastry, with deep roots in F&B and healthcare.

Caffeinated Socials door hanger reading Kindly refresh

Come for a coffee in DIFC. Leave with a plan.

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